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FEATURED PROJECTS

Project 1
POSTER DESIGN

The picture features a sleek, minimalist poster for an event centered around Massimo Vignelli's design principles.

Project 2
POSTER DESIGN SERIES

This poster design series was created through a unique blend of hand-drawn illustrations and digital manipulation.

Project 3
PHOTOGRAPHY AND LOGO DESIGN

These advertising posters for a fashion show combine striking imagery, elegant typography, custom patterns, and logo to create visually compelling promotional materials.

Poster Design
Slide 1

Its clean lines and balanced layout reflect Vignelli's signature style, effectively communicating the essential information about the event while capturing the viewer's attention.

Slide 2

The poster was created using Adobe Photoshop for image editing and Adobe Illustrator for vector graphics and typography.

Slide 3

The main goal was to create an eye-catching and informative piece that not only promotes the event but also educates the audience about Vignelli's influential design principles.

This portfolio project showcases my ability to merge design theory with practical application, highlighting my skills in digital design using industry-standard tools.

POSTER DESIGN SERIES
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Slide 2

This project highlights my ability to seamlessly integrate traditional illustration techniques with digital design tools, producing unique and engaging posters that effectively communicate thematic concepts.

photography and logo design
Slide 1
Slide 2
Slide 3

Using Photoshop and Illustrator, the design merges artistic expression with strategic marketing, effectively attracting the target audience and generating excitement for the event.

Project 4
BOOK DESIGN

The design philosophy centers on creating a user-friendly, visually appealing resource that inspires readers to explore the art of cocktail making.

Project 5
BRANDING

This branding project showcases a comprehensive approach to creating a cohesive brand identity.

Project 6
MAGAZINE POSTER

This piece, titled "You're a Cowboy Like Me! ", is a bold and retro-inspired digital artwork that captures the essence of a confident cowgirl. - created for a magazine.

book design
Slide 1

Layout and Structure: Each cocktail recipe is presented on a dedicated page or spread, featuring a balanced layout that highlights both visual and textual elements.

Slide 2

Illustrations: Custom, hand-drawn-style illustrations of each cocktail complement the recipes, adding a touch of elegance and sophistication.

Slide 3

Careful selection of modern and classic fonts ensures that all text is legible and aligns with the book’s overall aesthetic.

By combining clear instructions, elegant illustrations, and thoughtful design elements, this cocktail book transforms the mixology experience into an engaging and enjoyable journey.

branding
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Slide 2
Slide 3
Slide 4

It begins with a moodboard that establishes the overall visual direction, informing the design of a unique logo, eye-catching package design, and engaging social media posts. The project demonstrates a consistent aesthetic and strategic messaging across all elements, enhancing brand recognition and audience engagement.

ILLUSTRATION
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Slide 2

Created initially on an iPad and refined in Photoshop and Illustrator, the piece seamlessly blends traditional illustration with modern digital techniques. The handwritten typography, integrated into the design, adds a playful yet assertive touch, completing the dynamic composition.

© 2025 Annemarie Weinert. All rights reserved.

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