Monday, April 20, 2026

Jill Knobeloch Mills

Designer : : UX/UI and Beyond

“Frictionless Interfaces — Design is More Than What You See”

The effects of design, especially when it comes to user interfaces (both digital and physical), goes far beyond the aesthetics on a page. You must create something not only beautiful that users want to interact with, but which also resonates on a subconscious level. Your goal as a UX/UI designer is to help users achieve goals with as little friction as possible. These may be goals determined by the user — such as a logging data, checking out, or finding support resources — or the company (your client) — such as encouraging larger purchases or increasing subscriptions. Accomplishing these goals requires an understanding of cultural psychology as well as observation of actual user behavior.

Jill Knobeloch Mills is an independent contractor helping startups and tech companies reach their customers online and create frictionless environments in digital app and software spaces. Her career has arced from an education in graphic design at RIT to digital marketing, web design, and now UX/UI. She is a lifetime entrepreneur with multiple businesses, including producing luxe wood- and-leather based accessories for Dungeons and Dragons and working as an ice hockey referee at the collegiate level and beyond.